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Google recently dropped down Penguin 2.0 and Frankly, “Google It”. That’s the catch phrase for searching for anything you can imagine on the Internet. And Google does a fantastic job of categorizing tons of data so that our searches are successful. However, Google doesn’t want you clicking on the organic search information, which is below the sponsored advertisements. Those ads are Google Adwords, and this is how Google makes the bulk of their advertising revenue. So it’s in Google’s best interest to make it difficult to achieve first page ranking. However, it’s not impossible. Results Page (SERP) that organizes and ranks information and businesses websites around the user's geographic location, or by a geo-targeting keyword used in the search phrase, i.e. a cities name. By clustering search results around specific places, Local Search allows users to make better comparisons and decide where to go more easily. Google claims that Local Search is "a faster, easier way to find local information." In introducing Local Search, Google's "goal is to help you feel like a local everywhere you go!" Google tested many different layouts for displaying local search results as part of their new Google Local Search product